What it is: Mast Brothers Chocolate Bars ($10)
Who it’s for: People who like chocolate! People who like beautiful packaging! People you love!
Where to get it: Provisions Shop
Why it's yay: The Mast Brother's are apparantly NYC's only bean to bar chocolate maker, and one of only a handful of artisan chocolate makers in the US - history lesson aside - the chocolate is good and the packaging is pretty!

What it is: Hand-sawed Brass Heart Earrings ($18)
Who it’s for: Someone who wear earrings! Someone you love!
Where to get it: Luckyduct on Etsy
Why it's yay: they're tiny and cute and handmade, and they come on a unicorn card!

What it is: Love Zebra t-shirt (on sale, $18)
Who it’s for: Someone who likes awesome t-shirts! Someone you love!
Where to get it: Ruby Republic
Why it's yay: I just like the word "love zebra"

What it is: Holga medium format camera ($36)
Who it’s for: People who take pictures! People who want to take pictures!
Where to get it: Amazon
Why it's yay: Capture some dreamy memories.

What it is: John & Kira's hand-made chocolates ($20 - $30)
Who it’s for: People who like chocolate! People who like to eat cute things!
Where to get it: John & Kira's
Why it's yay: Bee Mine? Love Bug? You're my Honey? So many things you could write on the card...

What it is: Museum Quality Framed Butterfly and Insect Displays (varied - mostly $20 - $50)
Who it’s for: Someone you bug! Someone you love!
Where to get it: BugsUnderGlass at Etsy
Why it's yay: Don't you want to say you gave somebody butterflies? (Awww!)

What it is: Keel's Simple Diary ($15)
Who it’s for: People who like to answer quizzes about themselves! People who want to keep a journal but don't like the emptiness of blank pages!
Where to get it: Taschen
Why it's yay: It asks light-hearted, thought-provoking questions about someone's day so you don't have to do it yourself. (too mean?) It asks light-hearted, thought-provoking questions about someone's day, which is fun!

What it is: Love Vase ($26)
Who it’s for: People who like flowers! People that you love!
Where to get it: Uncommon Goods
Why it's yay: Simple, not over the top cute-sy, and my Mom loves it.

What it is: Left & Right Mittens
Who it’s for: People who like keeping their hands warm, but can't tell them apart!
Where to get it: Kate Spade
Why it's yay: You can pretend you are wearing them to be cute, but secretly know that they are helpful. (also, they are on sale!)

What it is: Trader Joe's Milk Chocolate Covered Pretzels
Who it’s for: People who like Chocolate! People who like Pretzels! People who like Chocolate covered pretzels!
Where to get it: Your local Trader Joe's
Why it's yay: You can start a party anywhere if you have Chocolate Covered Pretzels!

What it is: Complete Calvin & Hobbes box set ($95)
Who it’s for: People who read Calvin & Hobbes! People who had all the separate Calvin & Hobbes books and would like a nice complete set! People who haven't read Calvin & Hobbes and need to be exposed to it immediately!
Where to get it: Amazon
Why it's yay: Bill Watterson will never ruin this by turning it into a movie, so you can love it completely without fear.

What it is: Ticket to Ride board game ($50)
Who it’s for: People who like fun! People who like Risk and Monopoly and trains!
Where to get it: Days of Wonder
Why it's yay: Basically, everyone is going to want to play this every day for the rest of their lives, so just get it for them as soon as possible.

What it is: His & Hers Decanter set ($88)
Who it’s for: Couples! Couples who drink! Couples who drink together!
Where to get it: His & Hers Decanter Set
Why it's yay: The cheesiness of matching towels combined with the coolness of giving someone a decanter.

What it is: Carnivorus plants! (varied)
Who it’s for: People who want flowers, but secretly want flowers that kill stuff!
Where to get it: California Carnivores
Why it's yay: You're still getting someone a plant, but for some reason, it's cool.

What it is: Honeycomb necklace ($68)
Who it’s for: People who like bees, People who have a "B" in their name, People you call "honey"
Where to get it: luckyduct on Etsy
Why it's yay: badass and cutesy all at the same time

What it is: Philosophy champagne-inspired shampoo, shower gel, bubble bath ($20)
Who it’s for: People you want to congratulate, people who like taking showers and baths, people who like taking champagne-inspired showers and baths
Where to get it: Sephora Philosophy
Why it’s yay: The fun of giving champagne without the hangover.

What it is: Your Screenplay Sucks by William M Akers ($14)
Who it’s for: People who have a screenplay that sucks, People that would like to have a screenplay that doesn't suck
Where to get it: Amazon
Why it’s yay: You know you want to say it - this is the least mean way.

What it is: Porcelain Acorn Ornaments ($5.50/each)
Who it’s for: People who like Christmas, People who like nuts, People who like the shock of things that are all white
Where to get it: Noun: a person's place for things
Why it’s yay: A cool, cheap Christmas gift that isn't as annoying as a gift card and isn't as fattening as cookies.

What it is: A glass nest by Heather Palmer ($60)
Who it’s for: People who just moved in a new house, People who have stuff lying around that would look better in a nest, People who like awesome things
Where to get it: Heather Palmer Glass
Why it’s yay: For only $60, you can make it look like you spend serious cash on art.

What it is: The cutest baby jumper I ever did see ($80)
Who it’s for: People who just had a baby, People who love their baby, a baby
Where to get it: Oeuf
Why it’s yay: Sure, it's $80 - but the photos of a baby in this are priceless

What it is: An adorable eye mask ($20)
Who it’s for: People who are heavy sleepers, People who snore like bears.
Where to get it: Refinery 29
Why it’s yay: Bears are awesome!

What it is: A measuring tape that looks like a tiny fly fishing reel, on a keychain ($13)
Who it’s for: People who like tiny things! People who measure! People who fish! People who measure fish! People that like to have useful things on their keychains!
Where to get it: Molla Space
Why it’s yay: It's so cute and useful, but also manly!

What it is: News from Lake Wobegon Audiobook, by Garrison Keillor ($25)
Who it’s for: People who love soothing voices telling stories! People who are going on a road trip! People who are sick of listening to the radio on the way to work!
Where to get it: Amazon
Why it’s yay: It's old school enough that your parents would appreciate it, but awesome enough that all the cool kids will like it too.

What it is: Mail order chicken noodle soup ($32)
Who it’s for: Someone you love who is sick and far away!
Where to get it: Spoonful of Comfort
Why it’s yay: Nothing feels better than knowing someone is thinking of you.

What it is: State Necklaces ($120 - $300)
Who it’s for: Someone who likes necklaces! Someone who is proud of where they are from! Someone who likes the shapes of states!
Where to get it: Maya Brenner
Why it’s yay: Now you don’t have to get that Indiana-shaped tattoo you’re always talking about!

What it is: Pie Molds in apple and pumpkin shapes! ($10)
Who it’s for: Anyone who likes making or eating pie! Anyone that likes shapes!
Where to get it: Williams-Sonoma
Why it’s yay: Most people like pie, and everyone likes pie in shapes!

What it is: Rhubarb Glossy Lip Tint ($6)
Who it’s for: People who like rhubarb! People who like lip gloss! People who like their lips!
Where to get it: Flourish Bath and Body on Etsy
Why it’s yay: rhubarb is an under appreciated flavor and lip gloss is awesome.

What it is: Money for Nothing by Edward Ugel ($13)
Who it’s for: People who play the lotto, people who like interesting things, people who revel in other people’s sadness
Where to get it: Amazon
Why it’s yay: It makes everyone feel better about not winning the lottery!

What it is: La La Love You Poster ($15)
Who it’s for: someone you love!
Where to get it: Sparkle Power on Etsy
Why it’s yay: it’s cute, but it’s also The Pixies so you’ll be able to keep your badass rep.

What it is: The Pilot’s Pen ($20)
Who it’s for: People who need to write things in the dark!
Where to get it: Pilots Pen
Why it’s Yay: Now your bed buddy won’t yell at you when you've got a great idea in the middle of the night.

Yay Today!

What it is: A pictorial Webster’s Dictionary ($35)
Who it’s for: A recent grad, your cool younger cousin, someone who likes art, someone who likes cool books
Where to Get it: Curiosity Shoppe Online
Why it’s Yay: It looks awesome, it is a dictionary, and it’s filled w/ cool pictures. Who wouldn’t want this in their library?